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KNORR

Summer of Soccer
Infiltrating fútbol fan's game-days.

THE AMBASSADOR
Hector Herrera

Professional fútbol player who played for the Mexican National Team and currently, the Houston Dynanmo. Fan of Knorr since 1990.

THE JERSEY

We sought out to make a jersey for fútbol fans. And the proof is in the pudding. Hector signed 100 of these jerseys for our sweepstakes. And we received over 10x the amount of expected entries.

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RETAIL

A life-size standee of Hector appeared in supermarkets across the country. It was featured in tandem with our other key visual, directing consumers to the sweepstakes landing page.

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SOCIAL

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BANNERS

Website and sweepstakes landing page displays.

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[CREATIVES] Michelle Collins (AD), Rene Gardner (CW)
[CCO] Serge Flores

Photographer: Jonathan Zizzo
Producer: Michael Gibson
Production: Rocket To The Moon
Agency: THIRD EAR

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